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Solaono County, California, includes the cities and towns of  Benicia Ca,  Cordelia Ca,  Dixon Ca,  Fairfield Ca,  Gordon Valley South, Green Valley, Rio Vista Ca, Suisun City Ca,  Vacaville Ca and  Vallejo Ca Direct Mail Advertising - Marketing
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Direct marketing - Advertising

is a sub-discipline of marketing focused on driving purchases that

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can be attributed to a specific "call-to-action". Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as "response" in the industry) regardless of medium.

Direct marketers use a variety of media including catalogs, postcards, statement inserts, card packs, magazines and other mail. Direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads, etc. If the ad in the medium asks the prospect to take a specific action--call an 800 number, visit a website, return a response card, place an order, complete a survey, etc.--then the effort is considered to be direct marketing.

Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses.

 

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Ambassador
7138 Gibson Canyon Rd, Vacaville, CA 707 455-8688

Breeze Monthly
555 Mason St # 250, Vacaville, CA 707 448-6446

Fed Ex Kinko's Office & Print
1510 Oliver Rd, Fairfield, CA 707 421-8200

Monthly Grapevine
836 Southampton Rd # B, Benicia, CA 707 747-5009

S & J Advertising
555 Mason St # 250, Vacaville, CA 707 448-6446
 
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NapaYellowPages.com Sonomasbest.com
By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. Measurement of results, a fundamental element in successful direct marketing, is explored in greater detail elsewhere in this article.

While many marketers like this form of marketing, some direct marketing efforts using particular media have sometimes been criticized for generating unwanted solicitations. For example, direct mail that is irrelevant to the recipient is considered "junk mail", and unwanted email messages are considered "spam".

Direct marketing channels

Any medium that can be used to deliver a communication to a customer can be employed in direct marketing.
 
 
 
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