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Solaono County, California, includes the cities and towns of  Benicia Ca,  Cordelia Ca,  Dixon Ca,  Fairfield Ca,  Gordon Valley South, Green Valley, Rio Vista Ca, Suisun City Ca,  Vacaville Ca and  Vallejo Ca Market Research & Analysis
Solano County, San Francisco North Bay, Ca. USA

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Marketing research and Analysis

is a form of business research. and Business-to-Business (B2B)Marketing Research, or Business Marketing Research, previously known as Industrial Marketing Research.

B2B Marketing Research

investigates the markets for products sold by one business to another, rather than to consumers.

Consumer Marketing Research

is a form of applied sociology which concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.

In addition to marketing research, other forms of business research include:

Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.

 

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Alphabetical Listings

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Micro Geographics
166 Vista View Dr, Vacaville, CA 707 451-2129

North American Insight Marketing
1350 Travis Blvd, Fairfield, CA 707 421-8800

Winemiles Inc
Benicia, CA 707 751-0551
 
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Product research

This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop.

Advertising research

is a specialized form of marketing research conducted to improve the efficacy of advertising. copy testing, also known as pre-testing, is a form of customized research that predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the adís Flow of Attention and Flow of Emotion . Pre-testing is also used on ads still in rough (ripomatic or animatic) form.

 
 
 
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