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Commercial Designers

 work in many scales of business, from small one man specialist consultancies to larger agencies, designers may be part of in-house teams of large non-design companies or work in specialist external studios. The majority of graphic designers work for clients, responding to a given brief.

There are many stages involved in producing a work of graphic design. These range from defining the creative brief, undertaking research, visualizing initial ideas, laying out the design, to final preparation of artwork for print and overseeing printed reproduction.

In some larger organizations these tasks are divided into specialized roles, along the lines of assembly line manufacture. The concept part of graphic design will be generally dealt with by an art director or senior designer, whilst more junior designers will lay out design ideas. Sometimes much of the preparation for print production of digital files is done by a separate production department.









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Michael Watkins Art
Concord, CA 925-687-1666

Production Art
581 1st St W # A, Sonoma, CA 707 996-7119
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